"The mainstream has yet to be lured in by the potential offered of a second life for all," or so says an article posted on thedrum.com an online news site out of the UK.
The article circles around the question of whether or not virtual worlds like Second Life are still viable marketing tools. Yes the Linden Dollar(second lifes form of currency) is up this year, and yes there are still new users joining the network everyday but are they really the kind of clients that organizations are vying to market to. The answer is unfortunately no given the fact that a vast per cent of the users within these worlds are under the age of 16.
However thanks to legendary director James Cameron and his film Avatar more and more people are buying into the idea behind having an avatar. Perhaps he has played a part in saving our virtual worlds, perhaps not.
What do you think?
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