Monday, March 15, 2010

Get ready to beleive in a new world. GO JIYO.

Watch out Second Life, you've got competition on the way!

The Godrej group a self proclaimed leading business group in India has announced that they are going to launch a virtual world site similar to Second Life. The difference however will be that this world focuses on Indian users.

GoJiyo.com is set to launch in 6 days 20 hours according to their website.

According to Watblog.com the world will offer:

Three kingdoms to live in: Urban Super City, Ancient Kingdom and Moon Colony.

Your digital avatars live a life and mingle with various Godrej properties.

An economy called ‘Karmic’ is going to run this world.


However there is some controversy behind the world, seemingly "Adi Godrej (Godrej’s chairman)had recently spoken about the GoJiyo platform and how it would be a platform to connect youth to the godrej brand."

Do you see anything wrong with creating a virtual world simply for the purpose of drawing youth in to buy products and could this be considered manipulation of unsuspecting youth?

1 comment:

  1. Do you see anything wrong with creating a virtual world simply for the purpose of drawing youth in to buy products and could this be considered manipulation of unsuspecting youth?


    I'll take 'Famous Italian plumber pairs that don't agree with your thesis for $200'

    ReplyDelete